Data Policy

DataDiveInsight

Data Policy

Data Collection


Types of Data Collected

We collect the following types of data to provide, improve, and optimize our advertising analytics services:

  • Personal Information: When you create an account, sign up for newsletters, or contact us, we may collect personal information such as your name, email address, and contact information.
  • Usage Data: We collect information about how users interact with our site, including IP addresses, browser type, device information, referral pages, and browsing actions.
  • Client Data: If you use our services, we may process data about your advertising activities, including metrics, analytics, and audience interactions.
Data Collection Methods
  • Direct Collection: Through forms on our website, account creation, and customer support interactions.
  • Automated Collection: We use cookies, web beacons, and other tracking technologies to gather information about browsing behavior and usage patterns.

Use of Data

We use the data collected for the following purposes:

  • Service Provision and Improvement: To provide, enhance, and improve our analytics services, customize content, and personalize user experiences.
  • Customer Support and Communication: To respond to inquiries, provide technical support, and inform users about updates or changes to our services.
  • Analytics and Reporting: To analyze trends, gather demographic information, and generate reports on site and advertising performance.
  • Marketing and Promotion: With user consent, we may use contact information to send newsletters, promotional content, and targeted advertising relevant to your interests.

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer personal data to third parties except under the following circumstances:

  • Service Providers: We may share data with trusted third-party providers who assist us in operating our website, conducting business, or servicing users, such as hosting services, payment processors, and analytics partners.
  • Legal Compliance: We may disclose data if required by law or in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, user data may be transferred as part of the transaction, subject to the acquirer’s commitment to this Data Policy or a comparable level of protection.

Data Security

We are committed to protecting your data and have implemented security measures, including:

  • Data Encryption: All data transmitted on our platform is encrypted using TLS (Transport Layer Security) to protect it from unauthorized access.
  • Access Control: We restrict access to personal data to employees, contractors, and agents who need it to process it on our behalf, with strict contractual obligations.
  • Data Minimization: We collect only the necessary data required for our services and retain it only as long as necessary to fulfill the purposes outlined in this policy.
  • Regular Security Audits: We conduct regular security assessments and vulnerability scans to safeguard our infrastructure.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience and gather usage data.

  • Essential Cookies: These cookies are necessary for our website’s functionality and cannot be disabled.
  • Performance and Analytics Cookies: These cookies help us understand how users interact with our website by collecting and reporting information anonymously.
  • Marketing Cookies: With consent, these cookies allow us to deliver targeted advertising and measure campaign performance.

Users can control cookie preferences through their browser settings or manage consent on our website's cookie preference center.

User Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal data:

  • Access and Correction: You can request access to the personal data we hold about you and ask for corrections if needed.
  • Deletion: You can request the deletion of your data, subject to certain legal exceptions.
  • Data Portability: You can request a copy of your data in a structured, machine-readable format.
  • Opt-Out of Marketing: You can opt out of receiving marketing communications by following the unsubscribe link in our emails or contacting us directly.

Data Retention

We retain personal data for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. Data is securely deleted or anonymized once it is no longer required for these purposes.

Changes to This Data Policy

We may update this Data Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify users by email or through prominent notices on our website.